Last week I mentioned Backable by Suneel Gupta. I have recommended it all week to people, for all sorts of reasons. Suneel was the poster child of failure – featured in a New York Times article in the NYT, utterly humiliated. He then went on to found Rise and exited for $20m two years after launch. He’s studied tonnes of pitches and talked to all kinds of fascinating people and has seven lessons – or blind spots - that distinguish us normal people from the ones who get backed.